According to Silverpop (IBM Marketing Cloud Brand), travel industry is a leading part in terms of email marketing ROI with the best open rates and the second best click-through rates.
Here is a great post by Alison Lindland at Movable Ink to showcase a few examples of how the travel and tourism industry use personalization and targeting in their email marketing campaigns.
Hope to enjoy and learn.
> How the Travel Industry is Reaching Consumers with Emails that Convert
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