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You are here: Home / Email Marketing / Trends in Email Marketing: Travel and Tourism Industry

October 28, 2015 by Young Yang Leave a Comment

Trends in Email Marketing: Travel and Tourism Industry

According to Silverpop (IBM Marketing Cloud Brand), travel industry is a leading part in terms of email marketing ROI with the best open rates and the second best click-through rates. 

Here is a great post by Alison Lindland at Movable Ink to showcase a few examples of how the travel and tourism industry use personalization and targeting in their email marketing campaigns.

Hope to enjoy and learn.

> How the Travel Industry is Reaching Consumers with Emails that Convert

Filed Under: Email Marketing Tagged With: destination marketing, email marketing, tourism, travel

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