A. What is Facebook Pixel?
Facebook Pixel is a code (a pixel) that you place across your website.
B. Why do you need Facebook Pixel?
Facebook Pixel allows you to track and optimize conversions, build audience, create remarketing campaigns by collecting data of your website traffic.
C. What do you need to implement Facebook Pixel?
You need your website and Facebook ad account.
If you want to know more details of Facebook Pixel, you can find them on Facebook’s Help page: The Facebook Pixel.
D. OK, now how can you create it?
*Before you start creating Facebook Pixel, this is a notice from Facebook:
“Keep in mind you can only create one Facebook pixel per ad account. If you already have one, you won’t see the Create Pixel button.”
1. Go to Ads Manager: how to go there? Click the arrow at top right corner on your Facebook page. Then, click “Manage Ads.”
Go to your Ads Manager
2. In Ads Manager, click a hamburger icon (when you see it, you’ll get the name) at the top left corner, click “All Tools >,” and click “Pixels.”
Find and click Pixels in Ads Manager
3. Click “Create a Pixel.”
Click Create a Pixel button
4. Enter “Pixel Name,” which represents your business and click “Create Pixel.”
Enter a proper name for the pixel and create it
5. Once the pixel is created,
(1) If you manage the website yourself, click “Install Pixel Now.”
(2) If you have a webmaster or someone else manages the website, click “Email Pixel Code.”
Select how to install the pixel code accordingly.
6. When you click “Install Pixel Now,” “View Pixel Base Code” pops up. Move your cursor over your code in “Install Pixel Base Code (Required)” area. Click anywhere in a blue section, the code will be copied to your clipboard.
Copy your code to install in your website
7. Install the code in your website. The tag has to be located in Headers: between <head> and </head> tags.
8. After a certain period of time (about 30 minutes in my case), you will see the notification that verifies your pixel is active.
The notification to verify that Facebook Pixel is now active
9. To see the actual traffic, visit your website yourself first. Then go to Ads Manager, go to Pixel, then you should see the real number of traffic to your website.
Verify the active Facebook Pixel in Ads Manager