Last Tuesday (9.13.2016), Apple released iOS 10 to public and quite a lot of changes happened and, of course, Mail app is not an exception.
Movable Ink (agileEMAIL – email builder platform provider) wrote a great timely article about this topic and I’d like to share this with other email marketers or DIY small business owners.
If you just want to know the changes in a nutshell:
1. ‘Unsubscribe’ button will be located at the very top of any email for subscribers to find it easily.
2. You can remove Apple’s default apps including Mail app.
3. Subscribers can filter emails in Mail app by simply tab the filter button.
If you want to know more about these changes, their implications and your possible actions to these, you can find the full article below.