Personalizing email is not a new concept. Well, if you are not doing it in your email campaign, you are actually behind the herd. Having said that, including first name in a subject line is not enough for effective personalization.
I’d like to share a blog post by Amy Mullen at Movable Ink about using live polls to create Progressive Profiling.
Nutshell: Ask subscribers a simple question in a form of gamification and send or offer a relative followup depending on the answer. What do you get? Of course, the detail data about the subscriber, which will help to develop the better relationship between you and her/him.
Read a full post:
If you have experiences to share or have questions, please leave a comment below.